ZaleyCash is an ad account top-up service through which you can run Telegram Ads with no minimum top-up threshold. According to the service’s website as of October 2026, the Telegram Ads top-up commission is 14%, you can pay by card, by invoice or in cryptocurrency, and ad labeling is handled automatically.
What is ZaleyCash
ZaleyCash is a “single window” platform for advertising budgets. From one dashboard you can top up 45 ad networks, including Google Ads, TikTok, Yandex Direct and Telegram Ads. Money is deposited into a shared balance and then distributed to the ad accounts you need.
For Telegram Ads, the service works as a reseller: it opens an ad account for the advertiser, accepts payment in rubles or euros and provides closing accounting documents. The service is aimed primarily at the Russian-speaking market.
Commission and bonuses
On its Telegram Ads page, the service states a 14% top-up commission. For example, on a €1,000 top-up the commission would be about €140. Before paying, check with a manager whether the commission is charged on top or deducted from the amount, and whether it includes VAT (Russia’s 22% VAT applies to Russian legal entities).
- Bonuses. The service promises up to 20% of the budget in bonuses and a separate first top-up bonus with a promo code. Promotion terms change; current ones are listed on the ZaleyCash website.
- Conversion. You can top up your balance directly in euros, in which case there is no conversion fee.
- Postpayment. Some clients can use postpayment of up to 30 days; terms are agreed with a manager.
We explain how to compare the total cost with other intermediaries in our guide on how to choose a Telegram Ads reseller.
How to launch Telegram Ads through ZaleyCash
- Sign up on the ZaleyCash website and verify your account through the service’s Telegram bot.
- Answer the onboarding questions — after that, your dashboard opens.
- Select Telegram Ads from the list of ad networks and add your channel.
- Top up your balance by any convenient method and transfer the money to your Telegram Ads account.
- Create ads. In our test in April 2026, ads and statistics were located not in ZaleyCash itself but in the interface of MTS Marketolog (the advertising platform of the Russian mobile operator MTS).
- Turn on automatic UTM tagging if you consolidate reports in a single analytics system.
Payment and documents
You can top up your balance in rubles or euros. The service accepts bank cards, bank transfer by invoice, SBP (Russia’s Faster Payments System), Capitalist and cryptocurrency (USDT, BTC, ETH). Both private individuals and companies can use it.
The contract and closing documents can be downloaded from a dedicated section of the dashboard. The service labels Telegram Ads automatically — this matters if you show ads to a Russian audience, since ad labeling is a Russian legal requirement. Learn more in our article on Telegram Ads labeling in Russia.
Pros and cons
| Pros | Cons |
|---|---|
| No minimum top-up threshold | Ads are created in a third-party interface, not in ZaleyCash |
| One balance for 45 ad networks | Bonus and postpayment terms must be confirmed with a manager |
| Automatic ad labeling and closing documents | The commission depends on promotions and may differ from the one stated on the website |
| Payment by card, invoice and cryptocurrency | The service is aimed at the Russian-speaking market |
Who it suits
- Those who want to test Telegram Ads with a small budget, without a €250–500 threshold.
- Agencies and affiliate marketers who run ads across several networks and want a single balance.
- Advertisers who need cryptocurrency payments or postpayment.
For other options, see our Telegram Ads resellers section.
Frequently asked questions
What commission does ZaleyCash charge for Telegram Ads?
According to the service’s website as of October 2026, 14% per top-up. Terms change along with promotions, so confirm the exact rate before paying.
Is there a minimum top-up amount?
No. For Telegram Ads, ZaleyCash lists top-ups with no limit, so you can start with a small test budget.
Can I pay with cryptocurrency?
Yes. The service accepts USDT, BTC and ETH, as well as cards, bank transfer, SBP and Capitalist.
Does ZaleyCash handle ad labeling?
Yes, Telegram Ads are labeled automatically. The contract and closing documents are available in your dashboard.
Where are ads created?
In our test in April 2026, ads and statistics were in the MTS Marketolog interface, which ZaleyCash links to. The interface may change, so check when you sign up.
