eLama is one of the largest official Telegram Ads resellers in Russia: it lets you open a euro-denominated ad account with a starting budget from €250 and pay for advertising in rubles with full accounting paperwork. According to the eLama blog as of October 2026, the standard commission is 20%, and setting up your first campaigns and ad labeling are free.
What is eLama
eLama is an online advertising management platform: from a single balance you can top up more than 25 ad networks and receive one consolidated set of accounting documents. Telegram Ads is one of the service’s core areas: eLama opens a euro-denominated Telegram Ads account for the advertiser, accepts payment in rubles and helps with the launch.
Commission and exchange rate
The commission is calculated on the top-up amount excluding VAT and depends on the advertising category:
- 20% for most categories;
- 25% for education;
- 30% for crypto projects.
Russia’s 22% VAT is added on top of the commission (it applies to Russian legal entities and is shown on Russian invoices). Until October 31, 2026, eLama is running a promotion: 10% on the first top-up and 15% on subsequent ones. The euro exchange rate is shown in the top-up window: the service buys currency in advance and usually holds its internal rate for 5–7 days.
To compare the final price with other intermediaries, see our guide on how to choose a Telegram Ads reseller.
How to launch Telegram Ads through eLama
- Sign up with eLama and sign the contract.
- Fill in the form in the accounts section: eLama will register a Telegram Ads account within 24 hours and send you an email.
- Top up your balance — funds are credited within 24 hours, excluding weekends.
- Launch your campaigns yourself or with help from eLama’s experts: they will create up to 10 ads free of charge, select channels and give recommendations on passing moderation.
Payment and documents
Payment is made in rubles under a contract, with VAT and closing accounting documents. Companies and sole proprietors (IE) can work without prepayment: you pay for the actual spend at the end of the month. Creatives are labeled automatically for reporting to ERIR, Russia’s Unified Register of Online Advertising — ad labeling (ERID tokens) is a Russian legal requirement. Learn more about the rules in our article on Telegram Ads labeling in Russia.
Agencies and freelancers can join the partner program: a reward of up to 5% of their clients’ monthly turnover.
Pros and cons
| Pros | Cons |
|---|---|
| Low entry threshold — from €250 | Higher commission for education and crypto |
| Free setup of first campaigns and help with moderation | VAT is charged on top of the commission |
| Pay for actual spend (companies and sole proprietors) | Internal exchange rate may differ from the Central Bank of Russia rate |
| One balance and one set of documents for 25+ ad networks | Private individuals are served through a separate service |
Who it suits
- Businesses that need a contract, VAT invoicing and a full set of closing documents.
- First-time Telegram Ads advertisers who want help with setup and moderation.
- Agencies that manage clients across several ad networks at once.
For other options, see our Telegram Ads resellers section.
Frequently asked questions
What is the minimum Telegram Ads budget with eLama?
€250 per top-up. Buying directly from Telegram has historically required an entry threshold of around €2 million.
What commission does eLama charge?
20% for most categories, 25% for education and 30% for cryptocurrency, plus 22% Russian VAT on the commission. Until October 31, 2026, a 10% and 15% promotion is in effect.
How long does it take to open an account?
eLama registers a Telegram Ads account within 24 hours of the request; funds are credited within 24 hours, excluding weekends.
Does eLama help with setup?
Yes. Its experts will create campaigns and up to 10 ads free of charge, select channels for targeting and advise on how to pass moderation.
Does eLama handle ad labeling?
Yes, creatives are labeled automatically and reporting is submitted to ERIR, the Russian advertising register.
