Click.ru is a platform for managing search and social advertising through which you can open a Telegram Ads account with a first top-up from €250. According to the Click.ru knowledge base as of October 2026, the Telegram Ads commission is 20% (28% for education), and the service itself charges no additional top-up fee.
What is Click.ru
Click.ru is a service for working with ad networks through a single balance: Yandex Direct, VK Ads, Telegram Ads and others. Users receive partner rewards, automation tools and closing accounting documents. Work is carried out under a public offer agreement.
Commission, exchange rate and bonuses
- First top-up — from €250. For the Real Estate and Education categories, as well as for Kazakhstan and Uzbekistan, from €500.
- Subsequent top-ups — from ₽12,000 (rubles), including commission and VAT.
- Telegram Ads commission — 20%, or 28% for education. Russia’s 22% VAT is added on top (it applies to Russian legal entities).
- Exchange rate changes daily and is fixed for 24 hours: you enter the amount in euros and the system converts it into rubles.
- Bonuses — a 15% welcome bonus on the first top-up and up to 7% in partner rewards if you meet the program’s conditions.
An example from the knowledge base: for a €250 top-up with a 20% commission, the amount payable is €366 — €250 of budget, €50 of commission and €66 of VAT. To compare the final price with other intermediaries, see our guide on how to choose a Telegram Ads reseller.
How to launch Telegram Ads through Click.ru
- Click “Add account” and select Telegram Ads.
- Fill in the form: account name, Telegram username for access, a link to the channel, bot or website, the KKTU code and the advertiser’s details.
- Choose the payer and the category, and enter the amount of the first top-up — it is reserved on your balance.
- Wait for the account to be created — from one to several business days. Before the top-up, support checks the website and channel for compliance with Telegram’s rules.
- Launch your ads — on average, no more than 24 hours pass from account creation to the first campaign.
Ad labeling and tools
Ad labeling and reporting are handled automatically; the KKTU code (the goods and services category code used in Russian ad reporting) is needed to obtain labeling tokens. Labeling is a Russian legal requirement for ads shown to Russian audiences. The account also offers the ad network’s pixel, keyword ads in search, ads in chatbots, video banners and ads with images. Learn more about the rules in our article on Telegram Ads labeling in Russia.
Pros and cons
| Pros | Cons |
|---|---|
| Low entry threshold — from €250 | €500 threshold for education and real estate |
| No separate service fee on top-ups | 28% commission for education |
| 15% bonus and up to 7% partner rewards | Account creation can take several business days |
| Automatic ad labeling | Bonuses depend on the partner program’s conditions |
Who it suits
- Those who already advertise through Click.ru and want to add Telegram Ads to the same balance.
- Agencies and specialists for whom partner rewards matter.
For other options, see our Telegram Ads resellers section.
Frequently asked questions
What is the minimum Telegram Ads budget with Click.ru?
The first top-up is from €250, or from €500 for real estate and education. Subsequent top-ups are from ₽12,000.
What commission does it charge?
The Telegram Ads commission is 20%, or 28% for education, plus 22% Russian VAT. Click.ru itself charges no additional top-up fee.
What exchange rate is used for top-ups?
The rate changes daily and is fixed for 24 hours. You enter the amount in euros and the system converts it into rubles.
How long does account creation take?
From one to several business days. The first top-up is reserved on your balance when you submit the request.
Do I need a KKTU code?
Yes, it is needed to obtain ad labeling tokens. Labeling and reporting are handled automatically.
