How to Choose a Telegram Ads Reseller

Five criteria for choosing a Telegram Ads reseller, a comparison of public terms and a formula for the real cost per euro.

How Telegram’s official ad platform works: formats, placements, paying per impression, account types and who it suits.

How to write a 160-character Telegram ad, what the rules forbid, image and video requirements and how to test creatives.

A step-by-step Telegram Ads launch: choosing an account, creating an ad, targeting, CPM bid, budget and moderation.

Comparing three ways to pay for Telegram Ads: euros through a reseller, TON and Telegram Stars with a 30% bonus — which to choose.

The CPC formula, placement selection, raising CTR, managing bid and frequency, and a weekly Telegram Ads optimization checklist.

Minimum bids, entry thresholds through resellers, fees, VAT and real market CPM and CPC in 2026.

Every Telegram Ads targeting option: channels, bots, topics, subscribers, interests, geo, language, devices and frequency.

How to label Telegram Ads for Russia: ORD, erid token, ERIR reports, fines, the FAS position on Telegram ads and the 3% levy.