Telegram Ads moderation reviews every ad before it goes live: the text, media, link, landing page and the promoted channel or bot itself. Most rejections come down to three things: text style (all-caps, exclamation marks, promises), a mismatch between the ad and the landing page, and prohibited categories.
How moderation works
After creation the ad gets the status In Review. The platform team checks it against Telegram Ads rules and the laws of the countries where it will be shown. Possible statuses:
| Status | Meaning |
|---|---|
| In Review | The ad is being reviewed |
| Active | Approved and running |
| Declined | Rejected — must be fixed according to the rules |
| On Hold | Paused, for example pending clarification |
| Stopped | Stopped by the advertiser |
Text requirements
- Up to 160 characters, no formatting or line breaks.
- No all-caps except registered brand names.
- No more than one exclamation mark.
- Neutral tone: no “best”, subjective claims or comparisons with competitors.
- No income promises, guaranteed results, clickbait or scare tactics.
- No personal questions about finances, health, religion or ethnicity.
- No slang or overly familiar address.
How to write texts that pass moderation and still get clicks — see our guide to creatives.
Link and landing page requirements
- HTTPS only. Link shorteners, HTTP and IP addresses instead of a domain are rejected.
- No macros or dynamic parameters in the link.
- If the text contains a link, it must lead to the same place as the button.
- The page must work and be available in the targeted countries: sites under construction, errors, paywalls and mandatory sign-ups aren’t accepted.
- The page content must match what the ad promises.
- No gateway pages or automatic redirects to another domain.
Requirements for the promoted channel and bot
According to AdsGram (August 2026), moderation also looks at what you promote:
- Channel: profile picture and description, original content, a clear topic and regular posts. The recommended minimum is 100 subscribers, ideally 400+. No all-caps, emoji or calls to action in the channel name.
- Bot: a name matching its function, working commands on mobile and desktop, value on its own rather than just redirecting to a mini app.
Prohibited categories
Ads in these categories won’t be approved with any text:
- adult and shocking content, discrimination;
- dating, gambling, betting tips and “signals”;
- pyramid schemes, guaranteed returns, unlicensed crypto services;
- unlicensed medicine and unrealistic health claims;
- drugs, alcohol, tobacco, vapes, weapons;
- malware, hacking, fake subscribers and views;
- political and religious campaigning;
- pirated content, counterfeits, other companies’ trademarks.
Besides Telegram’s rules, the laws of the targeted countries apply. For a Russian audience that means the advertising law and ad labeling — see our article on labeling.
What to do if your ad was declined
- Open the ad and read the reason and the link to the rules.
- Check the text against the list above: all-caps, exclamation marks, superlatives, promises.
- Open the landing page on a phone without a VPN — it must work and match the ad.
- Fix and resubmit. If the reason is unclear, contact platform support or your reseller’s manager.
Read also: How to Prepare Your Channel for Telegram Ads · Telegram Ads for Online Schools and Experts
FAQ
How long does Telegram Ads moderation take?
Usually from a few hours to one or two days. Re-moderation starts when you change the text, media or link.
Why was my ad declined without obvious violations?
Common hidden reasons are a landing page that doesn’t match the text, a site unavailable in the target country, or problems with the promoted channel itself. Ask support or your reseller for the exact reason.
Can you change the link after approval?
Swapping the landing page after approval counts as evading review and can lead to suspension. Create a new ad instead.
Will an online course ad be approved?
Education is allowed, but without promises of guaranteed results or income. Resellers often charge a higher fee for this topic because of stricter review.
Can you advertise crypto projects?
Only licensed services without promises of returns. Ads aimed at Russia are additionally subject to Russian advertising law.
