MTS Marketolog is the advertising platform of MTS, a major Russian mobile operator, built for small and medium-sized businesses: it lets you run Telegram Ads from the same dashboard as SMS campaigns. According to MTS as of January 2026, there is no minimum budget threshold for small and medium-sized businesses, and ad labeling is handled automatically.
What is MTS Marketolog
MTS Marketolog is an MTS Ads service for running advertising without an agency: SMS, MMS and RCS campaigns, calls and Telegram Ads. In January 2026, the service updated its interface and simplified the launch of omnichannel campaigns: you can reach the same audience both with Telegram ads and with messaging campaigns.
For large advertisers there is MTS Marketolog Pro, with a euro-denominated Telegram Ads account, premium formats and advanced analytics.
Targeting and formats
- Telegram targeting — by topics and by subscribers of specific channels.
- MTS Big Data — segments by gender, age, income and interests based on anonymized subscriber data. In 2023, MTS estimated this base at 65 million users.
- Formats — text ads of up to 160 characters, plus premium banners and video.
- Destinations — a channel, bot, specific post or website.
Category restrictions
MTS Marketolog’s rules are stricter than those of Telegram Ads itself. You cannot advertise:
- real estate, construction and interior design, including aggregators and agencies;
- online education — courses, training programs and tutors (offline education is allowed);
- politics and get-rich-quick offers.
To advertise in channels, a channel must be public, Russian-language, with an avatar, a description and at least 1,000 subscribers. Learn more about the review process in our article on Telegram Ads moderation.
MTS Marketolog Pro and the euro account
In Marketolog Pro you can open an additional euro-denominated Telegram Ads account. According to MTS Ads as of July 2024, connection costs from €500, the agency commission is 20%, and direct advertisers with a budget of €1,000+ per month are entitled to 10% cashback. Invoices are paid in rubles at the Central Bank of Russia rate. Check the current terms with an MTS Ads manager.
How to launch ads
- Sign up for MTS Marketolog and choose Telegram as the channel.
- Create an ad of up to 160 characters without using the imperative mood.
- Set up your audience — by Telegram channels or by Big Data segments.
- Top up your balance and submit the campaign for moderation: it is reviewed by both MTS and Telegram, and if it is rejected, you are told what to fix.
- Monitor statistics — impressions, clicks, conversions and cost per click.
Pros and cons
| Pros | Cons |
|---|---|
| No minimum threshold for small and medium-sized businesses | Ban on real estate and online education |
| Targeting by MTS Big Data | Commission on the basic plan is not published |
| Telegram Ads and messaging campaigns in one dashboard | Russian-language channels only, with 1,000+ subscribers |
| Automatic ad labeling and in-house moderation | Euro account available only in Marketolog Pro |
Who it suits
- Small businesses that want to test Telegram Ads with no entry threshold.
- Those who already send SMS campaigns through MTS and want to add Telegram.
- Advertisers for whom targeting by gender, age and income matters.
For other options, see our Telegram Ads resellers section and our guide on how to choose a reseller.
Frequently asked questions
Is there a minimum budget in MTS Marketolog?
According to MTS as of January 2026, there is no minimum budget threshold for small and medium-sized businesses.
Can I target by gender and age?
Yes, through MTS Big Data segments: gender, age, income and interests based on anonymized data. Telegram Ads itself does not offer this kind of targeting.
Which categories are banned?
Real estate, construction and interior design, online education, politics and get-rich-quick offers, as well as anything prohibited by law and by Telegram’s rules.
How is MTS Marketolog Pro different?
Pro includes a euro-denominated Telegram Ads account, premium formats and advanced analytics. It is designed for large businesses with big budgets.
Do I need to label ads myself?
No, MTS Marketolog labels ads automatically, as required by Russian law.
